It’s earth month, people! And while we see every day as the right one to make sustainable choices, this feels like an ideal time to talk about our priorities, actions and goals. At Kura, we’re on a mission to take the guess work out of skin care. We’re also a company that’s working to make skincare safer, more sustainable, and accessible to everyone. A strong commitment to sustainability is foundational to everything we do, and it’s not just fluff. We’re working to make skincare safer for our bodies and our planet and are taking real-world steps to get it done.
Consciously sourced products
“Clean” is a term that’s tricky in our industry because there’s no clear definition. For us it means that we don’t carry products formulated with ingredients flagged for health and safety reasons. This includes parabens, phthalates, formaldehydes and formaldehyde-releasers, hydroquinone, triclosan and synthetic fragrances and dyes. Our full list of restricted ingredients is one that’s always expanding.
100% Mineral SPF
We think a lot about sunscreen because we want everyone to use it every day—or at least when headed outside or sitting near a window. It’s why we put SPF into every custom routine we ship. Unfortunately, some UV blockers can be really problematic; the FDA has not recognized chemical sunscreens like Oxybenzone, Avobenzone, Octinoxate and Homosalate safe. Studies have shown that these chemical blockers absorb into and sit in our bloodstream. That’s why we only carry physical SPFs (Zinc Oxide and Titanium Dioxide), which sit at the surface of our skin.
Thankfully, the Microbead-Free Waters Act of 2015 prohibited the manufacturing, packaging, and distribution of rinse-off cosmetics containing plastic microbeads in cosmetics, but there are still other threats to our oceans.
In 2018 Hawaii became the first state in the U.S. to ban the sale of sunscreen containing Avobenzone and Octocrylene. These are ingredients are absorbed by corals and ultimately lead to their bleaching. It’s one more reason why we steer clear of those entirely.
No animal testing, ever. In case you were wondering.
Some of our brands have been B Corp certified. B Corps are mission-driven companies that go above and beyond profit and use business as a force for good. It’s the gold standard for corporate and social responsibility assessing everything from a company’s workers, suppliers, community and environmental impact.
They’ve taken steps to optimize packaging and production methods, max out post-consumer recycled content, use renewable energy in manufacturing, and source from within the United States to reduce their carbon footprint. That’s big.
Ursa Major is a great example of a brand with a strong commitment to sustainability, using its resources to walk the walk across their supply chain. While not every brand has the scale to deliver such results, all of our brand partners share our commitment to reducing their carbon footprint.
Beyond partnerships, we can streamline our carbon footprint through smarter fulfillment. Our shipping boxes contain recycled content, to the highest degree allowed by the paper industry’s standards. These kraft, corrugated cardboard boxes contain a majority of recycled material. Today we use packaging paper that’s 100% recyclable and compostable. We’re also transitioning to packaging paper that’s made entirely from post-consumer & post-industrial content.
The bottom line
This is just the beginning. Our program and commitment to sustainability continues to grow and evolve. We look forward to raising the bar for sustainability and continuing to partner with innovative brands that share in our mission.
We’re a small company with big ambitions. We want to make skin care as effortless and enjoyable as possible. We also care deeply about human health and the health of our environment. It’s why we focus on waste, choose naturally-derived ingredients over conventional chemicals, and seek organic content from our partners and packaging.
To get started with clean skincare that’s tailored to you, head to kuraskin.com and create a Skin Profile. We’ll take care of the rest.